G2 Vendor Directory

Improvado vs. Decodo (formerly Smartproxy)

A side-by-side comparison based on G2 review data.

MetricImprovado

by Improvado

Decodo (formerly Smartproxy)

by Decodo (formerly Smartproxy)

Overall rating4.44.6
Review count93781
Ease of use8.49.3
Ease of setup7.89.3
Quality of support9.19.5
Meets requirements8.89.2
NPS59.34065978.238342
Small Business33.3%96.0%
Mid-Market51.6%3.8%
Enterprise15.1%0.3%
Total page views5129,298
Total LLM citations4,83360,170

Improvado

Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered.

Pros

  • Helpful
  • Customer Support
  • Intuitive
  • Integrations
  • Customer Insights
  • Implementation Ease

Decodo (formerly Smartproxy)

Decodo (formerly Smartproxy) is the most efficient way to test, launch, and scale your web data projects. Recognized as the Best Value Provider for 4 years in a row for offering premium quality products, a user-friendly experience, and affordable prices, Smartproxy has served over 130K users, including Fortune 500 companies, solopreneurs, data scientists, developers, performance marketers, and other specialists. Decodo's (formerly Smartproxy) infrastructure features 5 proxy types, scraping API, and 4 free tools.

Pros

  • Customer Support
  • Ease of Use
  • Proxies
  • IP Quality
  • Helpful
  • Reliability