Imperva Advanced Bot Protection vs. Hitprobe

Automated bot attacks have become a major security concern for businesses across industries. From credential stuffing to web scraping and fraud, malicious bots target websites, APIs, and mobile applications, posing significant risks to data, customer trust, and revenue. As automation now dominates how digital services are accessed, and AI increases the scale and sophistication of these threats, organizations face growing challenges in distinguishing between legitimate and malicious activity.

Hitprobe is a web analytics and traffic quality monitoring solution designed to help marketers, advertisers, and growth teams track user behaviour, detect suspicious activity, and optimise digital performance. Hitprobe comfortably falls under the categories of marketing analytics, ad tech, and fraud prevention software and is used by businesses running paid advertising, particularly those managing PPC campaigns across platforms like Google, Meta, & Microsoft Ads.