IMAI - Influencer Marketing AI vs. Roster
A side-by-side comparison based on G2 review data.
| Metric | IMAI - Influencer Marketing AI | Roster |
|---|---|---|
| Overall rating | 4.5 | 4.5 |
| Review count | 30 | 66 |
| Ease of use | 8.9 | 9.0 |
| Ease of setup | 8.8 | 8.4 |
| Quality of support | 8.9 | 9.5 |
| Meets requirements | 8.8 | 8.8 |
| NPS | 76.666667 | 64.615385 |
| Small Business | 86.7% | 82.3% |
| Mid-Market | 10.0% | 16.1% |
| Enterprise | 3.3% | 1.6% |
| Total page views | 138 | 403 |
| Total LLM citations | 606 | 786 |
IMAI - Influencer Marketing AI
IMAI - Influencer Marketing AI is a comprehensive influencer marketing platform for brands, agencies, online stores and more. Discover, analyze, and measure over 300 million influencers with powerful search filters. IMAI also offers a dedicated campaign reporting dashboard. With IMAI you can streamline your entire workflow from influencer discovery to campaign. It's user-friendly, can integrate with popular e-commerce platforms, and offers a transparent and versatile API. Highlights of IMAI: - We are an end-to-end influencer discovery and marketing platform.
- Dashboard Usability
- Filtering Features
- Customer Support
- Influencer Management
Roster
Turn your biggest fans into a word-of-mouth sales channel — ambassadors, affiliates & creators. Roster turns customers who love you into ambassadors, affiliates, creators — all in one platform built for Shopify. Recruit from your own buyers, launch campaigns that generate authentic UGC, and auto-issue Smart Links and leak-proof discount codes. Product seeding fulfills thru Shopify, automated payouts with 1099 handling, and every sale is tracked back to the ambassador who drove it. Scale word-of-mouth without the manual work and media spend — or the commission of a creator marketplace. 1.
- Ease of Use
- Customer Support
- Easy Setup
- Helpful
- Communication
- Time-saving