G2 Vendor Directory

iContact vs. Pipedrive

A side-by-side comparison based on G2 review data.

MetriciContact

by Ziff Davis

Pipedrive

by Pipedrive

Overall rating4.14.3
Review count1,2515,102
Ease of use8.68.9
Ease of setup8.68.8
Quality of support8.98.6
Meets requirements8.68.7
NPS39.54248451.602896
Small Business64.0%74.9%
Mid-Market26.1%21.7%
Enterprise9.8%3.3%
Total page views3338,715
Total LLM citations890106,081

iContact

Get iContact Free by visiting iContact.com (link in bio), no credit card required! Professional email marketing from iContact helps businesses of all stages and sizes get results. From the small business just getting started to the professional marketer looking for strategies to maximize campaigns to the high-volume sender with 15,000 to 5 million+ subscribers, iContact offers a plan to meet every need.

Pros

  • Ease of Use
  • Easy Creation
  • Contact Management
  • Reliability
  • Email Marketing
  • Simple

Pipedrive

What is Pipedrive? Pipedrive is a sales CRM for small and medium-sized businesses, built around how salespeople actually work. It brings pipelines, customer context, sales automation, reporting, and AI into one easy-to-use system, without the cost or complexity of an enterprise platform. Reps see what needs attention, prepare for conversations, and follow through. Managers get a shared view of what’s moving, what’s stuck, and where to help. Pipedrive is built by salespeople and used by more than 100,000 companies worldwide.

Pros

  • Ease of Use
  • Intuitive
  • Simple
  • Helpful
  • Integrations
  • Lead Management