G2 Vendor Directory

Icon vs. Simplified

A side-by-side comparison based on G2 review data.

MetricIcon

by Icon

Simplified

by Simplified

Overall rating4.84.6
Review count205,010
Ease of use9.49.1
Ease of setup9.58.8
Quality of support9.79.1
Meets requirements9.59.1
NPS9573.780076
Small Business100.0%94.6%
Mid-Market0.0%3.6%
Enterprise0.0%1.9%
Total page views2406,204
Total LLM citations14631,512

Icon

Icon is the Human Admaker. 6 Human UGC ads filmed & edited for $1000 (no AI / 100% real). We find creators, ship products, curate formats, write scripts, coach creators, & edit videos. Powered by Admaker 2.0 software: track progress, review ads, rebook creators, & reuse assets.

Pros

    Simplified

    Simplified is the one app to create, collaborate, and scale your marketing. Design, write marketing copy, create videos, collaborate, and publish to socials—all in the same place. Built for speed and simplicity, Simplified helps over 2,000,000 creators, marketers and businesses to scale their marketing, streamline their workflows, and get work done in a few clicks. With a no-code design editor, AI writer, stunning templates, multiple brand kits, unlimited workspaces, and in-app publishing, you can start and finish your marketing without switching tabs. Ever.

    Pros

    • Ease of Use
    • Useful
    • Features
    • Content Creation
    • Simple
    • Helpful