G2 Vendor Directory

Icon vs. Lapis

A side-by-side comparison based on G2 review data.

MetricIcon

by Icon

Lapis

by Lapis

Overall rating4.84.9
Review count20121
Ease of use9.49.7
Ease of setup9.59.7
Quality of support9.79.4
Meets requirements9.59.7
NPS9595.041322
Small Business100.0%30.6%
Mid-Market0.0%47.9%
Enterprise0.0%21.5%
Total page views24011,721
Total LLM citations1462,185

Icon

Icon is the Human Admaker. 6 Human UGC ads filmed & edited for $1000 (no AI / 100% real). We find creators, ship products, curate formats, write scripts, coach creators, & edit videos. Powered by Admaker 2.0 software: track progress, review ads, rebook creators, & reuse assets.

Pros

    Lapis

    Lapis helps teams generate on-brand advertising creatives using AI. By using a company’s existing assets like logos, colors, fonts, and product images, Lapis produces image ads that match your brand’s visual identity and voice across Facebook, Instagram, WhatsApp, LinkedIn, and Google. Marketers can prompt Lapis in natural language to create, iterate, and export ad creatives in seconds, which gives them the ability to run experiments and A/B tests at scale.

    Pros

    • Time-Saving
    • Ease of Use
    • Features
    • Variety
    • AI Integration
    • Customization