IBM InfoSphere Master Data Management vs. Tealium

IBM InfoSphere Master Data Management (MDM) manages all aspects of your critical enterprise data, no matter what system or model, and delivers it to your application users in a single, trusted view. Provides actionable insight, instant business value alignment and compliance with data governance, rules and policies across the enterprise.

Tealium is a customer data orchestration platform designed to connect customer engagement data across an organization in real time. By bringing together data from web, mobile, server-side, cloud, and offline sources, Tealium helps brands build a complete and current view of the customer, then take action on that data across teams, systems, and channels. Tealium is designed for marketing, data, analytics, customer experience, and IT teams that need trusted customer data for personalization, audience management, analytics, and operational decision-making.