HubSpot AEO vs. Surfaced
A side-by-side comparison based on G2 review data.
| Metric | HubSpot AEO | Surfaced |
|---|---|---|
| Overall rating | 4.4 | 4.8 |
| Review count | 148 | 12 |
| Ease of use | 8.9 | 8.9 |
| Ease of setup | 8.9 | 8.8 |
| Quality of support | 8.0 | 9.9 |
| Meets requirements | 8.4 | 9.7 |
| NPS | 61.538462 | 91.666667 |
| Small Business | 55.4% | 100.0% |
| Mid-Market | 35.8% | 0.0% |
| Enterprise | 8.8% | 0.0% |
| Total page views | 710 | 25 |
| Total LLM citations | 27,688 | 6 |
HubSpot AEO
HubSpot AEO gives marketers instant visibility into how their brand appears across every major answer engine, a clear strategy for improving that visibility, and specific recommendations for what to do next, available on its own for $50/mo. Core Value Proposition: HubSpot AEO addresses a critical and growing gap in how brands get discovered. Buyers who used to click through search results are now getting direct answers from ChatGPT, Gemini, and Perplexity. If your brand isn't being cited in those answers, you're losing customers before they ever reach your website.
Surfaced
Surfaced is an AI search visibility platform for generative engine optimization (GEO), also called answer engine optimization (AEO). It tracks how a brand shows up in AI-generated answers across 12 engines (ChatGPT, Google Gemini, Google AI Overviews, Google AI Mode, Google Search, Google News, Claude, Perplexity, DeepSeek, Grok, Mistral AI and Microsoft Copilot), shows which content gaps explain the result, and generates the content that closes them. Every paid plan comes with a dedicated AI visibility expert, so the software comes with a person attached.