HubSpot AEO vs. Profound
A side-by-side comparison based on G2 review data.
| Metric | HubSpot AEO | Profound |
|---|---|---|
| Overall rating | 4.4 | 4.5 |
| Review count | 148 | 1,133 |
| Ease of use | 8.9 | 8.9 |
| Ease of setup | 8.9 | 8.8 |
| Quality of support | 8.0 | 9.2 |
| Meets requirements | 8.4 | 9.0 |
| NPS | 61.538462 | 72.049689 |
| Small Business | 55.4% | 20.4% |
| Mid-Market | 35.8% | 50.6% |
| Enterprise | 8.8% | 29.0% |
| Total page views | 710 | 11,811 |
| Total LLM citations | 27,688 | 147,102 |
HubSpot AEO
HubSpot AEO gives marketers instant visibility into how their brand appears across every major answer engine, a clear strategy for improving that visibility, and specific recommendations for what to do next, available on its own for $50/mo. Core Value Proposition: HubSpot AEO addresses a critical and growing gap in how brands get discovered. Buyers who used to click through search results are now getting direct answers from ChatGPT, Gemini, and Perplexity. If your brand isn't being cited in those answers, you're losing customers before they ever reach your website.
Profound
Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO).