Hive vs. Amazon Redshift

Hive provides a mechanism to project structure onto this data and query the data using a SQL-like language called HiveQL. At the same time this language also allows traditional map/reduce programmers to plug in their custom mappers and reducers when it is inconvenient or inefficient to express this logic in HiveQL.

Tens of thousands of customers use Amazon Redshift, a fast, fully managed, petabyte-scale data warehouse service that makes it simple and cost-effective to efficiently analyze all your data using your existing business intelligence tools. It is optimized for datasets ranging from a few hundred gigabytes to a petabyte or more and costs less than $1,000 per terabyte per year, a tenth the cost of most traditional data warehousing solutions.