G2 Vendor Directory

Hex vs. Improvado

A side-by-side comparison based on G2 review data.

MetricHex

by Hex Tech

Improvado

by Improvado

Overall rating4.54.4
Review count40593
Ease of use8.98.4
Ease of setup9.07.8
Quality of support8.79.1
Meets requirements8.78.8
NPS63.86138659.340659
Small Business24.7%33.3%
Mid-Market60.0%51.6%
Enterprise15.3%15.1%
Total page views1,850512
Total LLM citations22,8184,833

Hex

Hex is the world’s favorite AI Analytics platform. With Hex, anyone can explore data using natural language, with or without code, all on trusted context, in one AI-powered platform. Get started now > https://app.hex.tech/signup?source=g2 Get a demo > https://hex.tech/request-a-demo/?source=g2

Pros

  • Ease of Use
  • SQL Queries
  • Data Management
  • SQL Querying
  • Data Analysis
  • Useful

Improvado

Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered.

Pros

  • Helpful
  • Customer Support
  • Intuitive
  • Integrations
  • Customer Insights
  • Implementation Ease