HERE Location Services vs. Purple

HERE is Ovum Location Platform Index’s top-ranked platform for map creation and location data services. Our 20+ APIs and SDKs are built to be used by any size team, and backed by always reliable data and intuitive toolsets. Our Freemium Offerings include tools for Geocoding and Search, Routing and Fleet Management, and Mapping. With our Data Layers, your team gains access to accurate, granular urban map data for civic, geologic, and navigational features. With our tools, you can increase your business visibility, optimize transportation, and provide better service to clients.

Purple improves the way people connect in the real world. Our identity-based platform runs guest, staff, and multi-tenant WiFi from one place, integrating with the network infrastructure you already have. Guests log in once and become known customers, giving you first-party data you can act on to deepen loyalty and drive revenue. Staff get passwordless, zero trust access that provisions in seconds and revokes automatically when someone leaves, with no shared passwords or MAC whitelisting. Residents and students get their own private network bubble rather than a shared connection.