G2 Vendor Directory

HCL Unica vs. OneSignal

A side-by-side comparison based on G2 review data.

MetricHCL Unica

by HCL Technologies

OneSignal

by OneSignal

Overall rating4.24.7
Review count1291,244
Ease of use8.79.4
Ease of setup7.99.0
Quality of support8.19.1
Meets requirements8.79.2
NPS44.53781583.374083
Small Business26.8%65.7%
Mid-Market24.4%27.6%
Enterprise48.8%6.7%
Total page views4511,795
Total LLM citations87920,606

HCL Unica

The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more.

Pros

  • Automation Efficiency
  • Automation Features
  • Flexibility Emphasis
  • User Analytics
  • Engagement Efficiency
  • Personalization Services

OneSignal

OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility.

Pros

  • Ease of Use
  • Notifications
  • Notification Features
  • Easy Setup
  • Automation
  • Easy Integration