Handshake vs. CWILL

Handshake: B2B customer ordering and sales rep order entry solutions. Handshake is for companies like brands, manufacturers and distributors who are selling to retail stores or other business customers. For customer ordering - Handshake helps you provide a modern B2B eCommerce experience for easy online ordering and a mobile app for shelf-side orders when your customers are out on the floor. For sales rep ordering - Handshake provides a dedicated sales rep app that gives them the customer, product, pricing and inventory information they need to have better customer conversations.

CWILL Post-Purchase & Retention Suite is built for Shopify & DTC brands. We help merchants reduce support tickets, recover lost revenue from returns, and turn one-time buyers into repeat customers with purpose-built tools for every touchpoint after the sale. Our integrated suite includes order tracking, returns & exchanges, shipping protection, customer reviews, loyalty & referrals, AI customer support, email marketing, and SEO, helping brands create seamless post-purchase experiences, strengthen customer relationships, and drive long-term growth.