GTM Studio - Powered by ZoomInfo vs. Apollo.io
A side-by-side comparison based on G2 review data.
| Metric | GTM Studio - Powered by ZoomInfo | Apollo.io |
|---|---|---|
| Overall rating | 4.5 | 4.7 |
| Review count | 3,513 | 9,851 |
| Ease of use | 9.0 | 9.2 |
| Ease of setup | 8.8 | 9.0 |
| Quality of support | 9.0 | 8.9 |
| Meets requirements | 9.1 | 9.2 |
| NPS | 66.696113 | 83.992806 |
| Small Business | 12.8% | 66.9% |
| Mid-Market | 63.2% | 28.4% |
| Enterprise | 24.0% | 4.7% |
| Total page views | 1,914 | 26,360 |
| Total LLM citations | 4,669 | 186,531 |
GTM Studio - Powered by ZoomInfo
Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market.
- Features
- Lead Generation
- Ease of Use
- Data Accuracy
- Data Quality
- Intent Data
Apollo.io
Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.
- Ease of Use
- Lead Generation
- Features
- Helpful
- Time-saving
- Automation