G2 Vendor Directory

GrowByData Market Intelligence vs. Adthena

A side-by-side comparison based on G2 review data.

MetricGrowByData Market Intelligence

by GrowByData

Adthena

by Adthena

Overall rating4.94.4
Review count1544
Ease of use8.48.8
Ease of setup9.68.9
Quality of support10.09.6
Meets requirements9.58.7
NPS10063.636364
Small Business20.0%31.0%
Mid-Market20.0%35.7%
Enterprise60.0%33.3%
Total page views323313
Total LLM citations4751,858

GrowByData Market Intelligence

Be Visible Where It Matters. GrowByData provides the precision intelligence enterprise leaders need to grow and defend Share of Voice across Google Search and AI LLMs. In an era where search is fragmenting into Google AI Overviews, Merchant Listings, and generative platforms like ChatGPT and Perplexity, we provide the granular data and expert engagement required to thrive. We specialize in Search & AI Intelligence for advanced SEO practitioners at $100M+ ARR brands.

Pros

  • Insights
  • Helpful
  • Customer Support
  • Analytics
  • Business Growth
  • Competitive Analysis

Adthena

Adthena is a market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies maximize visibility and performance across AI Overviews, LLMs, and Google Ads. Founded in 2012 and headquartered in London, Adthena has teams across the UK, Europe, and the US, supporting global advertisers in some of the most competitive search landscapes. Adthena works with leading brands and agencies across industries including retail, travel, finance, automotive, and telecoms, helping them bring clarity to search and make smarter, data-led decisions in fast-moving markets.

Pros