G2 Vendor Directory

Google Display Ad Network vs. Icon

A side-by-side comparison based on G2 review data.

MetricGoogle Display Ad Network

by Google

Icon

by Icon

Overall rating4.34.8
Review count7020
Ease of use8.59.4
Ease of setup8.89.5
Quality of support7.69.7
Meets requirements8.89.5
NPS55.22388195
Small Business52.9%100.0%
Mid-Market35.7%0.0%
Enterprise11.4%0.0%
Total page views132240
Total LLM citations185146

Google Display Ad Network

Google Ads display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is.

Pros

  • Amazing
  • Ease of Use
  • Variety
  • Useful
  • Templates
  • Features

Icon

Icon is the Human Admaker. 6 Human UGC ads filmed & edited for $1000 (no AI / 100% real). We find creators, ship products, curate formats, write scripts, coach creators, & edit videos. Powered by Admaker 2.0 software: track progress, review ads, rebook creators, & reuse assets.

Pros