G2 Vendor Directory

Google Cloud Load Balancing vs. Azure Application Gateway

A side-by-side comparison based on G2 review data.

MetricGoogle Cloud Load Balancing

by Google

Azure Application Gateway

by Microsoft

Overall rating4.44.4
Review count27161
Ease of use8.48.8
Ease of setup8.58.5
Quality of support8.88.8
Meets requirements9.09.0
NPS61.53846261.870504
Small Business48.1%21.1%
Mid-Market22.2%31.7%
Enterprise29.6%47.2%
Total page views109281
Total LLM citations348744

Google Cloud Load Balancing

High performance, scalable load balancing on Google Cloud Platform

Pros

  • Integrations
  • Ease of Use
  • Cloud Computing
  • Solutions Approach
  • Azure Services
  • Customer Support

Azure Application Gateway

Azure Application Gateway is a web traffic load balancer that enables you to manage traffic to your web applications. Unlike traditional load balancers that operate at the transport layer (Layer 4), Application Gateway operates at the application layer (Layer 7), allowing it to make routing decisions based on attributes such as URL paths and host headers. This capability provides more control over how traffic is distributed to your applications, enhancing both performance and security.

Pros

  • Ease of Use
  • Scalability
  • Features
  • Integrations
  • Cost Efficiency
  • User Interface