G2 Vendor Directory

Google Ads vs. Perion One

A side-by-side comparison based on G2 review data.

MetricGoogle Ads

by Google

Perion One

by Perion

Overall rating4.34.0
Review count2,04691
Ease of use7.88.1
Ease of setup7.77.7
Quality of support7.88.1
Meets requirements8.97.9
NPS50.61728424.444444
Small Business61.3%33.0%
Mid-Market29.0%46.2%
Enterprise9.7%20.9%
Total page views2,359304
Total LLM citations11,486639

Google Ads

Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior.

Pros

  • Targeting Capabilities
  • Reach
  • Tracking
  • Campaign Management
  • Ease of Use
  • Keyword Optimization

Perion One

Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale.

Pros

  • Ease of Use
  • Centralized Management
  • Time-Saving
  • Features
  • Platform Integration
  • Time-saving