G2 Vendor Directory

Google Ads vs. Marketing 360

A side-by-side comparison based on G2 review data.

MetricGoogle Ads

by Google

Marketing 360

by Madwire

Overall rating4.33.5
Review count2,04662
Ease of use7.87.4
Ease of setup7.78.1
Quality of support7.87.5
Meets requirements8.97.3
NPS50.61728430.645161
Small Business61.3%77.4%
Mid-Market29.0%16.1%
Enterprise9.7%6.5%
Total page views2,359317
Total LLM citations11,4862,014

Google Ads

Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior.

Pros

  • Targeting Capabilities
  • Reach
  • Tracking
  • Campaign Management
  • Ease of Use
  • Keyword Optimization

Marketing 360

Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort Collins, Colorado and Austin, Texas, Marketing 360 employs over 550 team members and has over 20,000 active SMB clients.

Pros

  • Customer Support
  • Customer Management
  • Helpful
  • Features
  • Business Growth
  • Interface Usability