G2 Vendor Directory

Google Ads Data Hub vs. PartnerTap

A side-by-side comparison based on G2 review data.

MetricGoogle Ads Data Hub

by Google

PartnerTap

by PartnerTap

Overall rating4.44.7
Review count45212
Ease of use8.39.3
Ease of setup8.89.4
Quality of support8.59.6
Meets requirements8.69.3
NPS61.36363683.495146
Small Business55.6%16.2%
Mid-Market40.0%28.1%
Enterprise4.4%55.7%
Total page views101354
Total LLM citations1521,386

Google Ads Data Hub

Tailor your marketing measurement approach to your unique business needs. Ads Data Hub enables customized analysis that aligns with your specific business objectives, while respecting user privacy and upholding Google’s high standards of data security.

Pros

  • Privacy
  • Attribution Management
  • Secure Sharing

PartnerTap

PartnerTap is a multi-partner selling solution that helps teams co-develop new pipeline, co-expand, and co-retain customers with your strategic partners. Unlike existing agents and CRM systems that were never designed to share data or co-sell with people outside the four walls of your company PartnerTap gives you an enterprise-proven data sharing compliance platform along with the automated account mapping, real-time pipeline sharing, multi-partner co-selling workflows, and attribution reporting solutions teams need to market, sell and win more with your strategic partners.

Pros

  • Partner Management
  • Ease of Use
  • Partnerships Management
  • Account Mapping
  • Helpful
  • Data Sharing