G2 Vendor Directory

Google Ads Data Hub vs. AppsFlyer

A side-by-side comparison based on G2 review data.

MetricGoogle Ads Data Hub

by Google

AppsFlyer

by AppsFlyer

Overall rating4.44.5
Review count45780
Ease of use8.38.7
Ease of setup8.88.3
Quality of support8.58.8
Meets requirements8.68.9
NPS61.36363669.301713
Small Business55.6%30.5%
Mid-Market40.0%42.0%
Enterprise4.4%27.5%
Total page views1012,475
Total LLM citations15217,299

Google Ads Data Hub

Tailor your marketing measurement approach to your unique business needs. Ads Data Hub enables customized analysis that aligns with your specific business objectives, while respecting user privacy and upholding Google’s high standards of data security.

Pros

  • Privacy
  • Attribution Management
  • Secure Sharing

AppsFlyer

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

Pros

  • Analytics
  • Features
  • Ease of Use
  • Insights
  • User Interface
  • Attribution