Glow vs. Optimal

Hi. We’re Glow. Researchers of all capabilities use Glow to run market research surveys with real people around the world. Our mission is to reduce the risk in decision making by democratising access to market research on our easy to use research platform. Glow's advanced survey software captures quality human responses to power better products, services and experiences. The Glow platform makes it easy to create, share and deploy rich surveys to over 130m people in 90+ countries around the world, leading to better brands, products, services and experiences.

Optimal is a comprehensive user insights platform designed to support user research across the entire product development process. Tailored for enterprise organizations, Optimal helps teams make informed product decisions by connecting directly with users, from early discovery and concept validation to usability testing and post-launch optimization. The platform is particularly effective for cross-functional teams seeking to reduce development risk, align stakeholders, and deliver user-centered experiences at scale.