Gen-2 by Runway vs. Arcade

Gen-2 by Runway transforms written content into visual media, enhancing engagement with your material.

Arcade is an AI video generator for marketing teams. Describe the video you want, and Arcade writes the script, builds the scenes and adds voiceover, using your real product, brand and messaging instead of stock footage or avatars. Every scene stays editable. Change a line, a visual or the voiceover directly or by chat, without regenerating the whole video. Brand Kits apply your logos, colors, fonts and tone automatically, and Arcade remembers your preferences, so each video gets closer on the first try.