Loqate vs. Smarty
A side-by-side comparison based on G2 review data.
| Metric | Loqate | Smarty |
|---|---|---|
| Overall rating | 4.5 | 4.6 |
| Review count | 56 | 355 |
| Ease of use | 9.0 | 9.4 |
| Ease of setup | 8.8 | 9.3 |
| Quality of support | 9.0 | 9.3 |
| Meets requirements | 9.0 | 9.3 |
| NPS | 69.090909 | 76.638177 |
| Small Business | 50.0% | 50.6% |
| Mid-Market | 28.6% | 39.0% |
| Enterprise | 21.4% | 10.5% |
| Total page views | 441 | 2,319 |
| Total LLM citations | 5,363 | 12,479 |
Loqate
GBG Loqate is the world’s leading address verification provider, trusted by over 20,000 brands including IBM, Mastercard, ASOS, Oracle and Sephora. Global coverage across 250 countries and territories delivers local precision, even in hard-to-address markets. Reach is GBG Loqate’s agentic-ready decisioning layer for customer contact data.
- Ease of Use
- Address Validation
- Data Accuracy
- Customer Support
- Accuracy
- Time-saving
Smarty
Smarty offers global address verification, address validation, and geocoding via API, bulk upload, and a collection of 3rd party integrations that transform how organizations handle address data. With real-time address autocomplete, correction, standardization, and validation, it guarantees the accuracy and reliability of addresses. Smarty's US rooftop geocoding, reverse geocoding, and property data APIs help you enrich and hone your address data.
- Ease of Use
- Address Validation
- Data Accuracy
- Easy Integration
- Customer Support
- Easy Implementation