G2 Vendor Directory

Loqate vs. Shufti

A side-by-side comparison based on G2 review data.

MetricLoqate

by GBG

Shufti

by Shufti Pro Limited

Overall rating4.54.5
Review count56156
Ease of use9.08.9
Ease of setup8.88.8
Quality of support9.09.4
Meets requirements9.09.0
NPS69.09090967.096774
Small Business50.0%73.9%
Mid-Market28.6%24.8%
Enterprise21.4%1.3%
Total page views4414,130
Total LLM citations5,3634,882

Loqate

GBG Loqate is the world’s leading address verification provider, trusted by over 20,000 brands including IBM, Mastercard, ASOS, Oracle and Sephora. Global coverage across 250 countries and territories delivers local precision, even in hard-to-address markets. Reach is GBG Loqate’s agentic-ready decisioning layer for customer contact data.

Pros

  • Ease of Use
  • Address Validation
  • Data Accuracy
  • Customer Support
  • Accuracy
  • Time-saving

Shufti

Shufti is Trust OS, the Glocal platform for identity, AML, and fraud prevention. One platform across the full customer lifecycle, so a customer’s entire risk picture lives in a single view, not ten systems: --- Onboard - “Who are we dealing with?” KYC and KYB that establish trust at the start: identity, document, face, NFC and docless verification, address verification, UBO checks and business due diligence, plus age verification, customer risk assessment, and AML screening across sanctions, PEP and RCA, watchlists and adverse media.

Pros

  • Ease of Use
  • Onboarding
  • User Experience
  • Easy Integrations
  • Customer Support
  • Compliance