G2 Vendor Directory

Loqate vs. Incognia

A side-by-side comparison based on G2 review data.

MetricLoqate

by GBG

Incognia

by Incognia

Overall rating4.54.9
Review count5637
Ease of use9.09.6
Ease of setup8.89.4
Quality of support9.010.0
Meets requirements9.09.6
NPS69.09090997.297297
Small Business50.0%11.4%
Mid-Market28.6%31.4%
Enterprise21.4%57.1%
Total page views441832
Total LLM citations5,3634,196

Loqate

GBG Loqate is the world’s leading address verification provider, trusted by over 20,000 brands including IBM, Mastercard, ASOS, Oracle and Sephora. Global coverage across 250 countries and territories delivers local precision, even in hard-to-address markets. Reach is GBG Loqate’s agentic-ready decisioning layer for customer contact data.

Pros

  • Ease of Use
  • Address Validation
  • Data Accuracy
  • Customer Support
  • Accuracy
  • Time-saving

Incognia

Incognia is the innovator of next-generation identity solutions that enable secure and seamless digital experiences. With its persistent device fingerprint solution, Incognia combines best-in-class device recognition signals, location analysis and tamper detection for frictionless user verification and fraud prevention. Incognia’s customizable risk assessment and actionable insights empower companies in food delivery, ride-hailing, marketplace, and financial services to protect their reputation, retention and revenue. For more information, visit Incognia.com.

Pros

  • Customer Support
  • Service Quality
  • Fraud Prevention
  • Security
  • Reliability
  • Customer Focus