Foundry Intent vs. Goava

Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further.

Turn yesterday's wins into tomorrow's opportunities Goava finds and prioritizes leads based on your existing customers while enriching your CRM with company data for quick action—all you need to close the deal. Looking to find new customers or enrich your CRM? We offer two products to meet your needs: DISCOVER - Talk to the right customers Goava Discover pinpoints and prioritizes leads based on your current customers. Our AI recommendations help you engage more relevant leads, maximizing your reach in your total addressable market.