Foundry Intent vs. D&B Hoovers

Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further.

D&B Hoovers is a sales intelligence and revenue acceleration platform that helps sales, marketing, and go-to-market teams identify opportunities, prioritize outreach, and engage buyers more effectively. By combining trusted company and contact intelligence, buyer intent signals, trigger events, website activity, and AI-powered insights, D&B Hoovers helps organizations uncover in-market prospects, build targeted account lists, and connect with decision-makers at the right time.