G2 Vendor Directory

Formly vs. Klaviyo

A side-by-side comparison based on G2 review data.

MetricFormly

by Formly Ltd

Klaviyo

by Klaviyo

Overall rating4.64.6
Review count771,370
Ease of use9.18.8
Ease of setup9.38.7
Quality of support9.48.6
Meets requirements9.19.2
NPS78.94736872.69289
Small Business92.6%81.9%
Mid-Market7.4%16.4%
Enterprise0.0%1.6%
Total page views5335,118
Total LLM citations48148,942

Formly

Build custom forms, surveys, and quizzes that convert without any code or design skills. Trusted by over 15,000 businesses, Formly makes data collection easy and enjoyable with user-friendly forms people enjoy answering. Formly gives you everything you need to create stunning, high-converting forms—without design or tech headaches. From logic-based quizzes to payment-ready forms, it’s the all-in-one tool for turning responses into results.

Pros

  • Ease of Use
  • Simple
  • Easy Setup
  • Helpful
  • Intuitive
  • Customization

Klaviyo

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a

Pros

  • Ease of Use
  • Email Marketing
  • Automation
  • Easy Integration
  • Integrations
  • Easy Creation