Flipkart Commerce Cloud Selection Manager vs. RedTrack.io

Flipkart Commerce Cloud is a global enterprise intelligence solution provider for retailers and e-commerce businesses. Our solutions are built with Flipkart’s extensive knowledge of the e-commerce market, voluminous data from e-commerce events, and scale tested on billions of transactions. Our sophisticated AI/ML models deliver the best-in-class customer experience & business impact.

RedTrack is all-in-one performance marketing platform built for media buyers built on owned & AI-ready data. It brings ad tracking, conversion attribution, Conversion API (CAPI) integrations, and ad automation together in a single workspace. Instead of relying on third-party cookies and browser pixels, RedTrack runs on server-side and first-party tracking, capturing the conversions that pixels lose to ad blockers, privacy settings, and iOS restrictions, as raw, unsampled first-party data you own.