Firstbase Start vs. Lazo
A side-by-side comparison based on G2 review data.
| Metric | Firstbase Start | Lazo |
|---|---|---|
| Overall rating | 4.7 | 4.9 |
| Review count | 29 | 15 |
| Ease of use | 1.4 | 0.0 |
| Ease of setup | 5.7 | 0.0 |
| Quality of support | 1.4 | 0.0 |
| Meets requirements | 1.4 | 0.0 |
| NPS | 86.206897 | 93.333333 |
| Small Business | 93.1% | 83.3% |
| Mid-Market | 6.9% | 16.7% |
| Enterprise | 0.0% | 0.0% |
| Total page views | 202 | 155 |
| Total LLM citations | 1,532 | 237 |
Firstbase Start
The simplest way for anyone to launch and run a US business. Incorporate your company, access one-click growth tools, stay compliant, and manage everything your business needs — all online, from anywhere.
Lazo
Lazo is the all-in-one platform built for LATAM founders expanding to the US. From company incorporation and US bank account setup — without traveling — to bookkeeping, tax compliance, payroll, and fundraising support, Lazo replaces a stack of expensive advisors with a single, integrated solution. Unlike generic US-only tools, Lazo understands the cross-border complexity that LATAM founders face: multi-currency operations, local tax obligations, investor-ready financials, and cap table management — all in one place, in your language.