First Plug vs. USU Software Asset Management

First Plug helps companies with remote and distributed teams purchase, deploy, and manage hardware across multiple countries, covering the entire employee lifecycle—from onboarding new hires to offboarding and device recovery. As remote work continues to scale globally, many technology companies struggle with hardware logistics, asset visibility, and operational control across regions. First Plug was built to solve that exact problem.

USU is a software provider headquartered in Möglingen, Germany, specializing in solutions designed to enhance operational efficiency and financial management for mid-market and enterprise organizations across North America and Europe. The company’s offerings cater to various stakeholder groups, including IT, Finance, Procurement, Customer Service, and Cloud Operations. By providing system-wide visibility and reducing costs, USU empowers organizations to effectively navigate the complexities of hybrid and multi-cloud environments.