First Plug vs. Genuity

First Plug helps companies with remote and distributed teams purchase, deploy, and manage hardware across multiple countries, covering the entire employee lifecycle—from onboarding new hires to offboarding and device recovery. As remote work continues to scale globally, many technology companies struggle with hardware logistics, asset visibility, and operational control across regions. First Plug was built to solve that exact problem.

Genuity builds tools to help businesses and IT leaders navigate the IT market, optimize their technology spend, and improve their bottom line. Our goal is to level the playing field by shining a light into the black box of IT. We’re empowering businesses to make informed decisions about the technology behind critical operations through software and community.