FICO Predictive Analytics vs. Forwrd

FICO has developed new techniques and applied them to a wide range of business problems. Whether you are a business manager or an analytic scientist, this section will help you advance your knowledge of predictive analytics.

Struggling to keep your scoring models up to date every time marketing campaigns or product features are launched? Meet Forwrd, the easiest way to build accurate scoring models that literally become smarter every day, learning from new data in real time. Build a self-learning scoring model that automatically identifies new conversion-impacting factors in your data and updates itself, without any manual work. Scores can be pushed into the business apps employees use daily (e.g., SFDC, HubSpot, Slack) to enable frontline employees to focus on their best prospects and customers.