Fathom vs. Finaloop

Fathom provides a suite of in-depth analysis tools and metrics which help you see exactly how well your business is performing. These tools and metrics help to assess profitability, cash flow, growth and other key performance indicators (KPIs). Fathom seamlessly integrates with Xero, QuickBooks Online/Desktop, Sage and MYOB; or import data via Excel & Google Sheets. Create beautiful reports and dashboards: Whether presenting to a client, reporting to investors, or updating your management team, you'll always be prepared with Fathom.

Finaloop is an ecommerce accounting and financial operations platform built for DTC, ecommerce, and retail brands. Finaloop combines ecommerce accounting software, inventory management, and real-time financial reporting into one unified system- replacing traditional accounting software, disconnected inventory tools, and manual profit tracking spreadsheets. Brands use Finaloop to get fully reconciled, GAAP-ready financials with real-time visibility across Shopify, Amazon, TikTok Shop, and other sales channels.