exaudi Audience Platform vs. Pulsar Platform

exaudi is Neodata Group's Audience Platform, which carries with it DMP and CDP functionalities. With exaudi you can: - Manage and standardize any data source, both internal (e.g. Data from online campaigns, online data, CRM data, business data, etc.) and external (e.g. Data from data providers, sociodemographic data, psychographics, researches, etc.). - Aggregate Data in Audience segments determined by set characteristics (such as client/non-client, family segments, male segments, etc.), according to your Marketing objectives. These information is then displayed in Real Time Dashboards.

Pulsar is the AI platform for Audience and Social Intelligence. Pulsar's products power real-time, data-driven decisions in critical marketing, insights and comms functions of global enterprise companies, governments, and agency groups. Products include Pulsar TRAC for social listening and advanced audience segmentation, Pulsar CORE for owned-channel performance tracking and benchmarking, Narratives AI for tracking public opinion trends, Pulsar CLEAR for advertising compliance and Pulsar Crisis Oracle for brand crisis monitoring.