Eversight Offer Innovation vs. TELUS Trade Promotion Management

Eversight's Offer Innovation Suite is built to leverage automation and artificial intelligence to uncover better performing promotions in current market dynamics via real-world experimentation, unlocking the ability learn from shoppers in a continuous, agile way. Promotional calendars have traditionally been built on a backward-looking basis using historical data. Promotions that 'worked' the previous year are slotted in, and over time shoppers adjust to expect the same repetitive offers. At Eversight, we recognize that AI-driven experimentation enables a far better approach.

TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications and Exceedra) are delivered via a SaaS platform specifically engineered to streamline both retail and foodservice trade planning, execution and analysis in a single, auditable system of record. The solution empowers consumer packaged goods (CPG) manufacturers to move beyond manual oversight by centralizing promotion planning, financial reconciliation and advanced optimization.