Eversight Offer Innovation vs. Promomash

Eversight's Offer Innovation Suite is built to leverage automation and artificial intelligence to uncover better performing promotions in current market dynamics via real-world experimentation, unlocking the ability learn from shoppers in a continuous, agile way. Promotional calendars have traditionally been built on a backward-looking basis using historical data. Promotions that 'worked' the previous year are slotted in, and over time shoppers adjust to expect the same repetitive offers. At Eversight, we recognize that AI-driven experimentation enables a far better approach.

Promomash is the people + platform solution CPG brands rely on to achieve more in trade. Built by a former brand founder who lived the retail rollercoaster, Promomash helps CPG brands improve trade spend efficiency across three areas: trade promotion management, deduction management, and field marketing. The philosophy behind our solution, CPGenius™, is that software alone is not enough for brands to do trade management well.