Ethos Tracking vs. Groundswell

Ethos Tracking is the first-of-its-kind, one-stop data tracking and management platform built by social impact professionals for social impact professionals. Today’s strategic good work is layered. It includes everything from employee initiatives and supply chain management to political engagement and social media activations, not to mention donations and impact investments. Driven by the need for a simple but comprehensive tool, Ethos Tracking allows businesses, foundations, nonprofits, and individuals to build, measure, and clearly communicate the entirety of their social impact work.

Groundswell is an all-in-one corporate social impact platform for employee giving and matching, volunteering, grants management, and employee assistance funds. Built for CSR, social impact, and HR teams, Groundswell helps companies manage their programs from setup through participation, fund distribution, and impact reporting in one platform. Unlike legacy CSR systems that often rely on separate products, logins, and manual processes, Groundswell brings giving, volunteering, grants, and employee assistance programs together in a single experience.