G2 Vendor Directory

Equisoft/connect vs. Salesforce Financial Services Cloud

A side-by-side comparison based on G2 review data.

MetricEquisoft/connect

by Equisoft Inc.

Salesforce Financial Services Cloud

by Salesforce

Overall rating4.44.2
Review count26405
Ease of use9.18.2
Ease of setup9.37.9
Quality of support9.48.6
Meets requirements9.48.8
NPS61.53846243.733333
Small Business91.3%21.9%
Mid-Market8.7%32.6%
Enterprise0.0%45.6%
Total page views791,702
Total LLM citations906,220

Equisoft/connect

Equisoft/connect is a web-based CRM software designed specifically for advisors seeking to optimize their business practice.

Pros

    Salesforce Financial Services Cloud

    Become an agentic financial services enterprise with the world’s #1 AI-powered CRM. Financial Services Cloud unlocks data from core banking, wealth, and insurance platforms and unifies it around the customer so you can personalize customer engagement using purpose-built automation with industry-specific AI. Scale your enterprise with AI agents purpose-built for financial services. *Power customer-centric AI with real-time data.

    Pros