Equisoft/connect vs. Affinity
A side-by-side comparison based on G2 review data.
| Metric | Equisoft/connect | Affinity |
|---|---|---|
| Overall rating | 4.4 | 4.4 |
| Review count | 26 | 73 |
| Ease of use | 9.1 | 8.9 |
| Ease of setup | 9.3 | 8.4 |
| Quality of support | 9.4 | 8.9 |
| Meets requirements | 9.4 | 8.6 |
| NPS | 61.538462 | 71.641791 |
| Small Business | 91.3% | 80.8% |
| Mid-Market | 8.7% | 16.4% |
| Enterprise | 0.0% | 2.7% |
| Total page views | 79 | 962 |
| Total LLM citations | 90 | 8,877 |
Equisoft/connect
Equisoft/connect is a web-based CRM software designed specifically for advisors seeking to optimize their business practice.
Affinity
Affinity is the AI-first private capital CRM that turns relationship intelligence into action across the investment lifecycle. Built on a decade of proprietary relationship and deal data, Affinity automatically captures interactions, maps your firm's network, and surfaces the connections that move deals forward. Ascend, Affinity’s agent platform, handles the procedural work at every deal stage so teams can focus on the judgment-intensive work that drives returns. Trusted by more than 3,300 private capital firms, Affinity transforms relationship capital into a measurable competitive advantage.