G2 Vendor Directory

Epsilon Retail Media vs. Mabaya

A side-by-side comparison based on G2 review data.

MetricEpsilon Retail Media

by Epsilon

Mabaya

by Mabaya

Overall rating4.24.4
Review count2610
Ease of use8.49.8
Ease of setup8.48.6
Quality of support8.38.3
Meets requirements8.39.6
NPS46.15384650
Small Business57.7%50.0%
Mid-Market26.9%20.0%
Enterprise15.4%30.0%
Total page views9615
Total LLM citations4773

Epsilon Retail Media

Epsilon Retail Media is a comprehensive retail media platform that empowers retailers and brands to effectively manage and optimize their advertising campaigns across both on-site and off-site channels. By integrating advanced identity resolution and artificial intelligence, the platform delivers personalized and measurable marketing solutions that enhance customer engagement and drive sales. Key Features and Functionality: - Unified Platform: Combines on-site and off-site retail media capabilities within a single, self-serve interface, enabling seamless campaign management.

Pros

  • Targeting
  • Advertising

Mabaya

Mabaya is a leading self-service, white-label Sponsored Product Ads platform designed for marketplaces and online retailers. Established in 2014 and headquartered in Tel Aviv, Israel, Mabaya empowers e-commerce platforms to monetize their traffic by enabling sellers and brand partners to promote their products through native advertising. The platform is utilized by over 50,000 sellers and brand partners across more than 30 leading e-commerce sites worldwide.

Pros