G2 Vendor Directory

Epsilon Digital vs. Yahoo AdTech DSP

A side-by-side comparison based on G2 review data.

MetricEpsilon Digital

by Epsilon

Yahoo AdTech DSP

by Verizon Media

Overall rating3.43.6
Review count25181
Ease of use7.57.7
Ease of setup7.67.6
Quality of support7.48.2
Meets requirements7.77.8
NPS-12.5-1.714286
Small Business56.5%42.8%
Mid-Market30.4%34.4%
Enterprise13.0%22.8%
Total page views164142
Total LLM citations913324

Epsilon Digital

Epsilon Digital is an identity-powered, managed programmatic solution that helps brands turn first-party data and powerful in-house data into measurable growth across the channels that matter most to your customers. We combine data onboarding, targeting, cross-channel activation, and measurement all delivered by a team of experts who operate as an extension of your marketing organization.

Pros

  • Easy Integrations
  • Data Insights
  • Targeting
  • Targeting Efficiency
  • Audience Targeting
  • Campaign Management

Yahoo AdTech DSP

Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms

Pros

  • Targeting Efficiency
  • Tracking Metrics
  • Design Quality
  • Targeting Options
  • Results Performance
  • Audience Targeting