G2 Vendor Directory

Epsilon Digital vs. Smartly

A side-by-side comparison based on G2 review data.

MetricEpsilon Digital

by Epsilon

Smartly

by Smartly.io

Overall rating3.44.4
Review count25478
Ease of use7.58.5
Ease of setup7.68.6
Quality of support7.49.4
Meets requirements7.78.8
NPS-12.557.568807
Small Business56.5%20.7%
Mid-Market30.4%49.6%
Enterprise13.0%29.7%
Total page views1641,505
Total LLM citations91324,343

Epsilon Digital

Epsilon Digital is an identity-powered, managed programmatic solution that helps brands turn first-party data and powerful in-house data into measurable growth across the channels that matter most to your customers. We combine data onboarding, targeting, cross-channel activation, and measurement all delivered by a team of experts who operate as an extension of your marketing organization.

Pros

  • Easy Integrations
  • Data Insights
  • Targeting
  • Targeting Efficiency
  • Audience Targeting
  • Campaign Management

Smartly

Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth.

Pros