Decode vs. EchoDepth

Decode is an integrated Human Insights AI Platform that replaces fragmented research stacks with a single, comprehensive solution. By unifying consumer research, user experience testing, predictive creative analytics, and insights management with Emotion AI, Behavior AI and Generative AI, Decode delivers faster, more actionable insights across the entire customer journey. Complete Research Suite: - Consumer Insights: AI-powered surveys, qualitative research, diary studies, shopper behavior analysis, and social media research that decode emotions and predict behaviors.

EchoDepth is Cavefish core platform for **Emotional Decision Intelligence**. It is designed to measure how people actually feel about something in real time, rather than relying on what they say after the fact. At a practical level, it works by analysing **involuntary human signals** captured through standard video. Instead of asking questions like “what do you think?”, it observes the immediate emotional response that occurs before someone has time to interpret or filter it. The system focuses on two layers: First, **facial Action Units**.