Enlyft vs. Propensity

Enlyft is the AI platform for technology partner selling. It pairs proprietary buying intelligence with agentic execution so technology vendors and their channel partners (MSPs, VARs, SIs, distributors) sell more together. Enlyft scores every account by real buying propensity, then its Pipeline Agent picks the use case that fits the account's signals, finds the real buying group behind that use case, not names picked because their title sounds senior, and drafts personalized outreach built from the use case, the signals, and contacts, not a template, for the seller to review and send.

Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams build audiences using verified intent signals, warm up high-fit contacts through omnichannel campaigns, and deliver a steady stream of sales-ready leads directly to your CRM. With Propensity, sales and marketing teams work from the same source of truth, increasing pipeline efficiency and reducing wasted effort. The result?