G2 Vendor Directory

eMas vs. Ruler Analytics

A side-by-side comparison based on G2 review data.

MetriceMas

by eMarketingSolutions

Ruler Analytics

by Ruler Analytics

Overall rating4.84.6
Review count2330
Ease of use9.89.1
Ease of setup9.88.6
Quality of support9.99.5
Meets requirements9.59.1
NPS9578.571429
Small Business73.9%43.3%
Mid-Market13.0%56.7%
Enterprise13.0%0.0%
Total page views340203
Total LLM citations61,366

eMas

eMaS is a performance marketing technology platform that helps agencies, brands and advertisers measure, optimize and scale their digital performance. The platform enables companies to build and manage their own affiliate, referral, partner and influencer programs, while tracking clicks, leads and conversions with full visibility across the customer journey. For agencies, eMaS provides a flexible environment to manage multiple clients and campaigns from a single platform, with scalable reporting, attribution and campaign management capabilities.

Pros

    Ruler Analytics

    A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don't

    Pros

    • Customer Support