G2 Vendor Directory

E*Trade Web Platform vs. Active Trader Pro

A side-by-side comparison based on G2 review data.

MetricE*Trade Web Platform

by eTrade

Active Trader Pro

by Fidelity

Overall rating4.04.3
Review count2411
Ease of use8.29.4
Ease of setup7.70.0
Quality of support8.49.2
Meets requirements8.59.4
NPS37.536.363636
Small Business50.0%72.7%
Mid-Market20.8%9.1%
Enterprise29.2%18.2%
Total page views421114
Total LLM citations1,281371

E*Trade Web Platform

The original place to invest online, and the heart of the E*TRADE experience. Buy, sell, research, generate ideas,and track the markets, all in one place. Even school yourself on the latest investing trends and techniques.

Pros

    Active Trader Pro

    Fully customizable with real-time streaming account, order, and market data updates. Exclusive tools like Real-time Analytics use historical trends to help you make more informed trading decisions. Intuitive trading tools like Strategy Ideas, Option Trade Builder, and Trade Armor streamline trading and help you plan your exit strategy.

    Pros