G2 Vendor Directory

D&B Hoovers vs. Cognism

A side-by-side comparison based on G2 review data.

MetricD&B Hoovers

by Dun & Bradstreet

Cognism

by Cognism

Overall rating4.14.5
Review count7821,377
Ease of use8.69.2
Ease of setup8.79.2
Quality of support8.39.2
Meets requirements8.28.8
NPS40.54758867.649226
Small Business31.4%26.4%
Mid-Market30.8%52.7%
Enterprise37.8%20.9%
Total page views1,3762,384
Total LLM citations10,97723,297

D&B Hoovers

D&B Hoovers is a sales intelligence and revenue acceleration platform that helps sales, marketing, and go-to-market teams identify opportunities, prioritize outreach, and engage buyers more effectively. By combining trusted company and contact intelligence, buyer intent signals, trigger events, website activity, and AI-powered insights, D&B Hoovers helps organizations uncover in-market prospects, build targeted account lists, and connect with decision-makers at the right time.

Pros

  • Ease of Use
  • Contact Information
  • Accuracy
  • Data Accuracy
  • Accuracy of Information
  • Helpful

Cognism

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

Pros

  • Ease of Use
  • Contact Information
  • Data Accuracy
  • Lead Generation
  • Time-saving
  • Accuracy